Overview

It was obvious to me ten years ago, when I began this project, that a well-chosen domain name that reflects a keyword that is already meaningful in the minds of customers, would represent an important strategic advantage in the marketplace, for any company which embraced the opportunity.

This has proven to be the case.  Companies are beginning to wake up to that fact, but others - and even entire industries - are slow to recognize the opportunity.  I’m hoping that this site will help shine a light on the very real and powerful tool that a good domain name can be to the company that wants to grow market share by owning the intuitive and representative location in their industry - through a generic domain name that reflects the keyword phrase that is already meaningful to the customer.

Note: The Big eDuh is not an obvious choice for this site or the title of my book, but when you finally have the “aha” that truly understanding domains brings, then it becomes a big duh moment, … and then the title fits.   Since The Big eDuh is more of a brand, than a category, I will eventually be practicing what I preach and redirecting many keyword generic domains (including KeywordGenericDomains.com) to this site, once I am closer to publishing the book.